Use playlists
You can use a playlist to group several Highlight in order to display them in the same carousel on your eCommerce platform.
1. Create a playlist
You can create a new playlist by clicking on the Create button located at right of your screen.
Once you clicked a pop-up will appear with several fields to define:
Playlist name: The name you want to give to your playlist.
Branding: The branding you want to use on the Highlight displayed this playlist.
Domains: The domain(s) where you want to display your playlist.
You can validate your choices by clicking on the Create button. Then a pop-up will appear allowing you to display your playlist on your website by copying the code snippet.
The All Highlights playlist is created by default on your channel and contains all your Highlight. You can't delete it.
The Playlist name will not be the name that will appear on your site. This is simply to help you organise your playlist names better.
2. Add Highlight on your playlist
Once your playlist is created you can select the Highlight you want to display on it. To do this, you have to select your playlist and click on the Highlight tab. Then you can click on the Add button located at the right of your screen.
A pop-up will appear with the list of all your Highlight. You can select one or several Highlight to add to your playlist. Once your selection is done, just click on the Add button. Then the selected Highlight will be displayed on your playlist.
You can choose the display order of each Highlight by dragging and dropping them into the list.
3. Settings
By accessing the Settings tab, you can define several fields:
Playlist name: The name you want to give to your playlist.
Branding: The branding you want to use on the Highlight displayed this playlist.
Domains: The domain(s) where you want to display your playlist.
Integration: The way you want to display your playlist: Carousel widget or Stories widget
A. Carousel
You can display your playlist by using the Carousel widget. To do it, just click on the Carousel tab to find at the bottom of the page the code snippet to paste on your website in order to display your playlist.
B. Story
You can display your playlist by using the Stories widget. To do it, you can click on the Story tab.
Once you clicked several fields to define will appear:
Story title: The name you want to give to display below your story
Story cover: The picture you want to display on your story
Thanks to the preview, you can see what your story will look like once it is displayed on your site.
Then, you can select between two types of integration. 1. Manual
Implement this playlist with stories format just by copying the code snippet to paste it wherever you want on your eCommerce website.\
2. Dynamic
You can determine on which pages you want this playlist to appear on your platform. To do this, simply click on the Add display condition button. A pop-up window will appear and you will have to fill in two fields:
Condition: Indicate which type of condition you wish to apply to the appearance of the floating player (contains, does not contain, is, is not, regex).
Value: Specify the value that will be affected by the condition you have specified.
Example: You want the playlist to be displayed only on the details page of your product on your site (www.mywebsite.com). To do this, fill in the fields below: Condition: Is
Value: www.mywebsite.com/myproduct
Once you have filled in the fields you can validate your condition by clicking on the Save button. Your display condition will appear and you can delete it or add a new one to be more precise.
You can display several playlists with stories format on the same page. You just need to define the same display rules for each one. The playlists will then be displayed automatically using our URLs matching system.
4. Analytics
You can see the performances of your playlist by accessing the Analytics tab, which will provide you with various statistical data. The data displayed on this dashboard are tracked in real-time in order to measure impact.
You can also use the date picker in the top right corner. This feature allows you to select the time range you want to define in order to display the metrics
Mains KPIs
Total watch time: Total number of minutes viewed
Total views: Total number of views
Total product clicks: Number of clicks on products
Total sales: Total sales generated by users who watched Highlight
Audience
Unique viewers: Number of unique viewers who watched shoppable videos
Average watch time: Viewer average time passed on the shoppable videos
Evolution of the number of product clicks
Evolution of the number of viewers
General
Total viewers: Total number of viewers who watched Highlight
Bounce rate: Percentage of viewers leaving after watching only one Highlight
Likes: Numbers of likes sent
Shares: Number of shares
Engagement rate: Percentage of viewers who interact on the Highlight (like, click product, click explore, share)
Devices
Tablet: Percentage of viewers who used a Tablet device
Mobile: Percentage of viewers who used a Mobile device
Desktop: Percentage of viewers who used a Desktop device
Traffic sources
Distribution of the visitor's origins
Conversion funnel
Audience reach: All visitors who see the shoppable videos from the carousel implemented on your website
Unique viewers: Number of unique viewers who watched shoppable videos
Purchases: Total of purchases done by viewers who watched Highlight
Business
Total product Clicks: Number of clicks on products
Viewers product clicks: Number of unique viewers who clicked at least one product
Product clicks rate: Percentage of viewers who clicked at least one product
Purchases: Total of purchases done by viewers who watched Highlight
Purchase rate: Percentage of viewers who validated at least one purchase
Total sales: Total sales generated by users who watched Highlight
Product sales: Sales generated on products displayed on Highlight by viewers
Other sales: Sales generated on products not displayed on Highlight by viewers
Average purchase: Average amount of all purchases
Maximum purchase: Highest purchase amount
Minimum purchase: Lowest purchase amount
Best sellers
The 3 products that generated the most purchases from the shoppable videos
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