Cookies Policy

The Aploze solution uses two cookies, a functional cookie which involves the deposit of an identifier ("viewerID") and an analytics cookie (optional).

1. The functional cookie

As a reminder, Article 82 of the French Data Protection Act requires the user's consent to be obtained before a cookie is deposited, unless the cookie :

• has the exclusive purpose of allowing or facilitating communication by electronic means;

• is strictly necessary for the provision of an online communication service at the express request of the user.

The deposit of an identifier is necessary for the provision of the Live Shopping service, expressly requested by the visitor, and made it possible to facilitate communication by electronic means. In light of this, iAdvize recommends to classify this cookie as essential.

The functional cookie is indeed technically essential for using the Aploze solution. It generates a random viewerID in order to :

• enable features inherent to Live Shopping (a);

• adjust the size of our servers (b);

• ensure service reliability and security (c).

a) Enabling features inherent to Live Shopping

The value of Live Shopping lies in its ability to engage the audience through social interactions (chat, likes, comments, competitions, questionnaires, etc.). The visitor is both a spectator and a buyer and the success of Live Shopping can be explained in particular by the fact that it offers a special relationship between the host and the spectator, who, while attending the live event, reacts, comments and exchanges.

The viewerID thus allows the spectator to participate in the Live Shopping session under the pseudonym of his choice, to interact via the chat, to click on the products and, if necessary, to participate in instant winnings, polls and other interaction functions. This identifier will help maintain their login and a consistent user experience. Furthermore, if the Analytics cookie has been rejected, no record of these events will be kept.

It is interesting to compare the functioning of Aploze Live shopping with that of a webinar. In a webinar, the participant will be given a cookie that allows them to join the event, display their name/login and interact with other viewers and the moderator.

The viewerID also allows for continuity of service if the viewer has registered for the Prelive. Thanks to the viewerID, their choices will be preserved and they will not have to consent again to the deposit of cookies or to the TCU when they return to participate in the Live Shopping and if they wish to watch the replay afterwards.

Insofar as the viewerID generated by the cookie enables participation in the Live Shopping and the use of all its functionalities, it is necessary for the provision of an online communication service, the Live Shopping, at the user's express request.

In addition, the list of cookies exempted from consent by the CNIL includes tracers for personalising the user interface (for example, for the choice of language or the presentation of a service), when such personalisation constitutes an intrinsic and expected element of the service.

Being able to display the nickname of one's choice is an inherent element of personalisation in Live Shopping. It is therefore an intrinsic and expected element of the service.

b) Adjusting the size of our servers

The functional cookie is also necessary to monitor and adjust the size of our hosting servers in order to guarantee high availability of our service.

Indeed, the viewerID accounting allows us to adjust our servers to the number of viewers present and to provision them accordingly.

The purpose of this is to facilitate communication by electronic means, which is a purpose exempt from consent in accordance with Article 82 of the French Data Protection Act.

This has been specifically confirmed by the CNIL on its website as the list of cookies exempt from consent includes tracers allowing load balancing of equipment contributing to a communication service.

c) Guarantee the reliability of the service and its security

Finally, the viewerID is intended to maintain the integrity and security of our service by preventing bots and allowing a viewer to be banned from the chat in the event of non-compliance with the TCU.

This also aims to facilitate communication by electronic means and the list of cookies exempted from consent by the CNIL includes tracers intended for authentication to a service, including those intended to ensure the security of the authentication mechanism, for example by limiting robotic or unexpected access attempts.

This point was also detailed in the Questions and Answers on the amending guidelines and the CNIL recommendation on "cookies and other trackers" in question 14.

In light of the above, the functional cookie can be exempted from consent in accordance with Article 82 of the Data Protection Act.

2. The analytics cookie

The analytics cookie does not fall into the category of consent-exempt cookies. As non-essential cookie, it must be subject to the consent of the visitor.

As data controller, it is the client’s responsibility to collect the visitor’s consent to the deposit of the analytics cookie.