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Analyze your performances
Once your shoppable video are displayed on your website, you can measure the impact thanks to the Analytics consolidated dashboard.
You can see the performances of all your Highlight by accessing the Analytics tab, which will provide you with various statistical data. The data displayed on this dashboard are tracked in real time in order to measure impact.
You can also use the date picker in the top right corner. This feature allows you to select the time range you want to define in order to display the metrics
- Total watch time: Total number of minutes viewed
- Total views: Total number of views
- Total product clicks: Number of clicks on products
- Total sales: Total sales generated by users who watched Highlight
- Unique viewers: Number of unique viewers who watched shoppable videos
- Average watch time: Viewer average time passed on the shoppable videos
- Evolution of the number of product clicks
- Evolution of the number of viewers
- Total viewers: Total number of viewers who watched Highlight
- Bounce rate: Percentage of viewers leaving after watching only one Highlight
- Likes: Numbers of likes sent
- Shares: Number of shares
- Engagement rate: Percentage of viewers who interact on the Highlight (like, click product, click explore, share)
- Total views: All visitors who see the floating highlight widget on your website
- Unique views: Unique visitors who see the floating highlight widget on your website
- Widget clicks: Number of clicks on the floating highlight widget
- Widget click rate: Percentage of unique visitors who clicked on the floating highlight widget
- Tablet: Percentage of viewers who used a Tablet device
- Mobile: Percentage of viewers who used a Mobile device
- Desktop: Percentage of viewers who used a Desktop device
- Distribution of the visitor's origins
- Audience reach: All visitors who see the shoppable videos from the carousel implemented on your website
- Unique viewers: Number of unique viewers who watched shoppable videos
- Purchases: Total of purchases done by viewers who watched Highlight
- Total product Clicks: Number of clicks on products
- Viewers product clicks: Number of unique viewers who clicked at least one product
- Product clicks rate: Percentage of viewers who clicked at least one product
- Purchases: Total of purchases done by viewers who watched Highlight
- Purchase rate: Percentage of viewers who validated at least one purchase
- Total sales: Total sales generated by users who watched Highlight
- Product sales: Sales generated on products displayed on Highlight by viewers
- Other sales: Sales generated on products not displayed on Highlight by viewers
- Average purchase: Average amount of all purchases
- Maximum purchase: Highest purchase amount
- Minimum purchase: Lowest purchase amount
- The 3 products that generated the most purchases from the shoppable videos
Last modified 2mo ago