Analyze your performances
Once your shoppable video are displayed on your website, you can measure the impact thanks to the Analytics consolidated dashboard.
1. Consolidated analytics
You can see the performances of all your Highlight by accessing the Analytics tab, which will provide you with various statistical data. The data displayed on this dashboard are tracked in real time in order to measure impact.
You can also use the date picker in the top right corner. This feature allows you to select the time range you want to define in order to display the metrics
Mains KPIs
Total watch time: Total number of minutes viewed
Total views: Total number of views
Total product clicks: Number of clicks on products
Total sales: Total sales generated by users who watched Highlight
Audience
Unique viewers: Number of unique viewers who watched shoppable videos
Average watch time: Viewer average time passed on the shoppable videos
Evolution of the number of product clicks
Evolution of the number of viewers
General
Total viewers: Total number of viewers who watched Highlight
Bounce rate: Percentage of viewers leaving after watching only one Highlight
Likes: Numbers of likes sent
Shares: Number of shares
Engagement rate: Percentage of viewers who interact on the Highlight (like, click product, click explore, share)
Floating highlight
Total views: All visitors who see the floating highlight widget on your website
Unique views: Unique visitors who see the floating highlight widget on your website
Widget clicks: Number of clicks on the floating highlight widget
Widget click rate: Percentage of unique visitors who clicked on the floating highlight widget
Devices
Tablet: Percentage of viewers who used a Tablet device
Mobile: Percentage of viewers who used a Mobile device
Desktop: Percentage of viewers who used a Desktop device
Traffic sources
Distribution of the visitor's origins
Conversion funnel
Audience reach: All visitors who see the shoppable videos from the carousel implemented on your website
Unique viewers: Number of unique viewers who watched shoppable videos
Purchases: Total of purchases done by viewers who watched Highlight
Business
Total product Clicks: Number of clicks on products
Viewers product clicks: Number of unique viewers who clicked at least one product
Product clicks rate: Percentage of viewers who clicked at least one product
Purchases: Total of purchases done by viewers who watched Highlight
Purchase rate: Percentage of viewers who validated at least one purchase
Total sales: Total sales generated by users who watched Highlight
Product sales: Sales generated on products displayed on Highlight by viewers
Other sales: Sales generated on products not displayed on Highlight by viewers
Average purchase: Average amount of all purchases
Maximum purchase: Highest purchase amount
Minimum purchase: Lowest purchase amount
Best products
The 3 products that generated the most purchases from the shoppable videos
2. Video creation indicators
You can analyse the overall performance of your Highlight and understand how they have evolved in relation to the different times at which you have published new video content.
To do this, you will find indicators below the "Evolution" graph that will allow you to see exactly when you have published new videos on your site. To find out the details, simply move your mouse over the square button to see the list of Highlights published at that time, with the date and time of publication for each.
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