Analyze your events
Once your live shopping event is over, you can find all the information related to this live (content, messages, statistics, etc.)
Last updated
Once your live shopping event is over, you can find all the information related to this live (content, messages, statistics, etc.)
Last updated
To go to the page of an ended event, you must click on the Events section and select an event in the Ended tab
You can distinguish an upcoming event from an ended event. An upcoming event will have a white background, while an ended event will only have a gray outline.
Once on the page of an ended event, you can find the editorial and visual content you created for this event in the Content tab.
You can also measure the performance of your event by accessing the Analytics tab, which will provide you with various statistical data.
You will be able to discover severals metrics about your live event, divided into the three phases: prelive, live and replay.
You can also use the date picker on the top right corner. This feature allows you selecting the time range you want to define in order to display the metrics on the prelive and replay phase.
You can have access to the following data concerning the prelive phase:
1. Audience
Total visitors: Total number of visitors
Unique visitors: Number of unique visitors on the prelive
Average session: Visitor average time passed on the prelive
Shares: Number of sharing of the prelive
2. Evolution
Evolution of the number of viewers
Evolution of the number of SMS subscriptions
Evolution of the number of Calendar subscriptions
3. Product widget
Total views: All visitors who see the product widget on your website
Unique views: Unique visitors who see the product widget on your website
Widget clicks: Number of clicks on the product widget
Widget click rate: Percentage of unique visitors who clicked on the product widget
4. Teasing video
Total watch: All visitors who watch the teasing video
Unique watch: Unique visitors who watch the teasing video
Average watch time: Visitor average time passed on the teasing video
5. Devices
Desktop: Percentage of viewers who used a Desktop device
Mobile: Percentage of viewers who used a Mobile device
Tablet: Percentage of viewers who used a Tablet device
6. Traffic sources
Distribution of the visitors origins
7. Alerting funnel
Audience reach: All visitors who see the event from the widget product or the widget gallery
Unique viewers: All visitors who click on the event to open prelive page
Alerting modal: All visitors who click on the alerting call to action in order to be alerted by SMS or Calendar
Alerting validation: All visitors who validated the alerting by SMS or Calendar\
8. Alerting
SMS alerts: Number of SMS subscriptions
Calendar alerts: Number of Calendar subscriptions
Commercial optin: Number of SMS subscribers who accepted their phone number commercial use
SMS alerting rate: Percentage of unique visitors who subscribed by SMS
Calendar alerting rate: Percentage of unique visitors who subscribed by Calendar
Retargeting rate: Percentage of SMS subscribers who accepted their phone number commercial use
9. Products
Number of clicks on each product presented on the prelive page
You can have access to the following data concerning the live phase:
1. General
Live duration: Event duration
Messages: Number of messages sent by viewers on the chat
Questions: Number of questions sent by viewers on the chat
Brand answers: Number of answers sent by the brand on the chat
Likes: Number of likes sent
Shares: Number of sharing during the live
Viewer engagement rate: Percentage of viewers who interact during the live (message, like, click on a product, add to cart, share...)
Chat participation rate: Percentage of viewers who sent messages during the live
Chat question rate: Percentage of viewers who asked questions during the live
2. Audience
Total viewers: All viewers who watched the live
Unique viewers: Unique viewers who watched the live
Max viewers: Peak of viewers
Average viewers: Average number of viewers connected during all the live
Average session: Viewer average time passed on the live
3. Evolution
Evolution of the number of viewers
Evolution of the number of product clicks
Evolution of the number of purchases
4. Product widget
Total views: All visitors who see the product widget on your website
Unique views: Unique visitors who see the product widget on your website
Widget clicks: Number of clicks on the product widget
Widget click rate: Percentage of unique visitors who clicked on the product widget
5. Floating player widget
Total views: All visitors who see the floating player widget on your website
Unique views: Unique visitors who see the floating player widget on your website
Widget clicks: Number of clicks on the floating player widget
Widget click rate: Percentage of unique visitors who clicked on the floating player widget
6. Devices
Desktop: Percentage of viewers who used a Desktop device
Mobile: Percentage of viewers who used a Mobile device
Tablet: Percentage of viewers who used a Tablet device
7. Traffic sources
Distribution of the visitors origins
8. Conversion funnel
Audience reach: All visitors who see the event from the widget product or the widget gallery
Unique viewers: All viewers who click on the event to open the replay experience
Purchases: Total of purchases done by viewers who watched the live
9. Business
Catalog opened: Number of clicks on the product catalog
Product Clicks: Number of clicks on products
Viewers product clicks: Number of unique viewers who clicked at least on one product
Product clicks rate: Percentage of viewers who clicked at least on one product
Add to cart: Number of add to cart
Carts created: Number of carts created
Carts created rate: Percentage of user who created a cart
Total carts amount: Global amount of all carts
Average cart: Average amount of all carts
Maximum cart: Highest cart amount
Minimum cart: Lowest cart amount
Purchases: Total of purchases done by viewers who watched the live
Purchases rate: Percentage of viewers who validated at least one purchase
Total sales: Total sales generated by users who watched the live
Product sales: Sales generated on products displayed during the live by viewers
Other sales: Sales generated on products not displayed during the live by viewers
Average purchase: Average amount of all purchases
Maximum cart: Highest purchase amount
Minimum cart: Lowest purchase amount
10. Products
Number of clicks on each product during the live
Number of purchases on each product during the live
Total amount of sales for each product during the live
11. Audience satisfaction
Audience reach: All viewers who see the satisfaction survey before leaving the live
Attendees: All viewers who validated the satisfaction survey
Viewers satisfaction: Average viewers satisfaction rating
Comments: Number of comments written
Response rate: Percentage of viewers who answered to the satisfaction survey
Distribution of the viewers rating
You can have access to the following data concerning the replay phase:
1. Audience
Total viewers: All visitors who watched the replay experience
Unique viewers: Number of unique viewers who watched the replay experience
Max viewers: Peak of viewers
Average viewers: Average number of viewers who watched the replay experience
Average session: Viewer average time passed on the replay
Shares: Number of sharing during the replay
2. Evolution
Evolution of the number of viewers
Evolution of the number of product clicks
Evolution of the number of purchases
3. Product widget
Total views: All visitors who see the product widget on your website
Unique views: Unique visitors who see the product widget on your website
Widget clicks: Number of clicks on the product widget
Widget click rate: Percentage of unique visitors who clicked on the product widget
4. Devices
Desktop: Percentage of viewers who used a Desktop device
Mobile: Percentage of viewers who used a Mobile device
Tablet: Percentage of viewers who used a Tablet device
5. Traffic sources
Distribution of the visitors origins
6. Conversion funnel
Audience reach: All visitors who see the event from the widget product or the widget gallery
Unique viewers: All viewers who click on the event to open the replay experience
Purchases: Total of purchases done by viewers who watched the replay\
9. Business
Catalog opened: Number of clicks on the product catalog
Product Clicks: Number of clicks on products
Viewers product clicks: Number of unique viewers who clicked at least on one product
Product clicks rate: Percentage of viewers who clicked at least on one product
Add to cart: Number of add to cart
Carts created: Number of carts created
Carts created rate: Percentage of user who created a cart
Total carts amount: Global amount of all carts
Average cart: Average amount of all carts
Maximum cart: Highest cart amount
Minimum cart: Lowest cart amount
Purchases: Total of purchases done by viewers who watched the replay
Purchases rate: Percentage of viewers who validated at least one purchase
Total sales: Total sales generated by users who watched the replay
Product sales: Sales generated on products displayed during the replay by viewers
Other sales: Sales generated on products not displayed during the replay by viewers
Average purchase: Average amount of all purchases
Maximum cart: Highest purchase amount
Minimum cart: Lowest purchase amount
10. Products
Number of clicks on each product during the replay
Number of purchases on each product during the replay
Total amount of sales for each product during the replay
You can export all the data of your event just by clicking on the button at the right of the date picker.
Once you have clicked on this button, a pop-up window will appear giving you the opportunity to determine the time range over which you wish to download the data.
Then you will be able to define which types of data you wish to download:
1. Analytics metric: All the data about audience, interactions, products, notification, satisfaction…
2. User data: All the data collected about your viewers (firstname, phone number, email, messages, optin…)
3. Messages from the chat: All the messages and questions sent on the chat during the live
Finally, you juste have to click on the Export button to download your .xls file.
You can also find the list of products that you offered during your live event by accessing the Products tab
This part will classify the products presented in order of appearance and will tell you the timing during which each product was displayed to the viewers of the event.
Finally, you can also find all the messages sent by the viewers in the chat thanks to the Chat tab
Once on this page, you can filter the event messages in several different ways:
All: All the messages sent by the viewers of the event
Delete: Messages you deleted from the chat
Displayed: Messages you displayed to the Personal Shopper during the Live Shopping event
Banned: Viewers you banned during the event
Questions: Questions asked by live viewers
You can still delete messages from the chat event if your event is on replay mode
Finally, you can find all the interactions you offered during your live, by going to the Interactions tab.
You will find the different types of interactions that you have been able to offer (Poll, Winning instant...) as well as the statistics associated with each of them.
You can reset an event by clicking on the square button located at the top right of your screen.
A submenu will appear and you just have to click on Reset event to reset the event. A validation pop-up then appears for you to confirm the reset by pressing Reset
Resetting allows you to return your event to the state it was in before launching your live video stream.
Once your event has been reset, you will not be allowed to access any content or statistics you previously had.
You can download the entire live video or your product sequences by clicking on the square button located at the top right of your screen.
A submenu will appear and you just have to click on Download video. A pop-up will appear to allow you to select the videos you wish to download:
Replay: Download the entire video of your live shopping event
Products: Download all product sequences of your live shopping event
When you have decided what type of video you want to download, you just have to click on the Download button to start the process.
When you just finished your live shopping event, the download video feature will not be available. You will see a spinner icon which indicates that the video is loading before allowing you to download it. This load takes few minutes in general
