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Analyze your events

Once your live shopping event is over, you can find all the information related to this live (content, messages, statistics, etc.)

1. Events list

To go to the page of an ended event, you must click on the Events section and select an event in the Ended tab
You can distinguish an upcoming event from an ended event. An upcoming event will have a white background, while an ended event will only have a gray outline.

2. Event content

Once on the page of an ended event, you can find the editorial and visual content you created for this event in the Content tab.

3. Events analytics

You can also measure the performance of your event by accessing the Analytics tab, which will provide you with various statistical data.
You will be able to discover severals metrics about your live event, divided into the three phases: prelive, live and replay.
You can also use the date picker on the top right corner. This feature allows you selecting the time range you want to define in order to display the metrics on the prelive and replay phase.

A. Pre-live

You can have access to the following data concerning the prelive phase:
1. Audience
  • Total visitors: Total number of visitors
  • Unique visitors: Number of unique visitors on the prelive
  • Average session: Visitor average time passed on the prelive
  • Shares: Number of sharing of the prelive
2. Chart
  • Evolution of the number of viewers
  • Evolution of the number of SMS subscriptions
  • Evolution of the number of Calendar subscriptions
3. Product widget
  • Total views: All visitors who see the product widget on your website
  • Unique views: Unique visitors who see the product widget on your website
  • Widget clicks: Number of clicks on the product widget
  • Widget click rate: Percentage of unique visitors who clicked on the product widget
4. Teasing video
  • Total watch: All visitors who watch the teasing video
  • Unique watch: Unique visitors who watch the teasing video
  • Average watch time: Visitor average time passed on the teasing video
5. Alerting funnel
  • Audience reach: All visitors who see the event from the widget product or the widget gallery
  • Prelive sessions: All visitors who click on the event to open prelive page
  • Alerting modal: All visitors who click on the alerting call to action in order to be alerted by SMS or Calendar
  • Alerting validation: All visitors who validated the alerting by SMS or Calendar
  • SMS alerts: Number of SMS subscriptions
  • Calendar alerts: Number of Calendar subscriptions
  • Commercial optin: Number of SMS subscribers who accepted their phone number commercial use
  • SMS alerting rate: Percentage of viewers who subscribed by SMS
  • Calendar alerting rate: Percentage of viewers who subscribed by Calendar
  • Retargeting rate: Percentage of SMS subscribers who accepted their phone number commercial use
6. Devices
  • Desktop: Percentage of viewers who used a Desktop device
  • Mobile: Percentage of viewers who used a Mobile device
  • Tablet: Percentage of viewers who used a Tablet device
7. Traffic sources
  • Distribution of the visitors origins
8. Products
  • Number of clicks on each product presented on the prelive page

B. Live

You can have access to the following data concerning the live phase:
1. General
  • Live duration: Event duration
  • Messages: Number of messages sent by viewers on the chat
  • Questions: Number of questions sent by viewers on the chat
  • Brand answers: Number of answers sent by the brand on the chat
  • Likes: Number of likes sent
  • Shares: Number of sharing during the live
  • Viewer engagement rate: Percentage of viewers who interact during the live (message, like, click product, add to cart, share...)
  • Viewer question rate: Percentage of viewers who asked questions during the live
  • Viewer message rate: Percentage of viewers who sent messages during the live
2. Audience
  • Total viewers: Total number of viewers
  • Unique viewers: Number of unique viewers on the live
  • Max viewers: Peak of viewers
  • Average viewers: Average number of viewers connected during all the live
  • Average session: Viewer average time passed on the live
3. Chart
  • Evolution of the number of viewers
  • Evolution of the number of product clicks
  • Evolution of the number of add to cart
4. Product widget
  • Total views: All visitors who see the product widget on your website
  • Unique views: Unique visitors who see the product widget on your website
  • Widget clicks: Number of clicks on the product widget
  • Widget click rate: Percentage of unique visitors who clicked on the product widget
5. Devices
  • Desktop: Percentage of viewers who used a Desktop device
  • Mobile: Percentage of viewers who used a Mobile device
  • Tablet: Percentage of viewers who used a Tablet device
6. Traffic sources
  • Distribution of the visitors origins
7. Conversion funnel
  • Audience reach: All visitors who see the event from the widget product or the widget gallery
  • Live viewers: All viewers who click on the event to open the live experience
  • Viewers product clicks: All viewers clicks on product during the live experience
  • Viewers add to cart: All viewers who add products on their cart during the live experience
  • Catalog opened: Number of clicks on the product catalog
  • Product Clicks: Number of clicks on products
  • Viewers product clicks: Number of unique viewers who clicked at least on one product
  • Product clicks rate: Percentage of viewers who clicked at least on one product
  • Add to cart: Number of add to cart
  • Carts created: Number of carts created
  • Carts created rate: Percentage of user who created a cart
  • Total carts amount: Global amount of all carts
  • Average cart: Average amount of all carts
  • Maximum cart: Highest cart amount
  • Minimum cart: Lowest cart amount
8. Products
  • Number of clicks on each product during the live
  • Number of add to cart on each product during the live
  • Total amount of products added to cart for each product during the live
9. Audience satisfaction
  • Audience reach: All viewers who see the satisfaction survey before leaving the live
  • Attendees: All viewers who validated the satisfaction survey
  • Viewers satisfaction: Average viewers satisfaction rating
  • Comments: Number of comments written
  • Response rate: Percentage of viewers who answered to the satisfaction survey
  • Distribution of the viewers rating

C. Replay

You can have access to the following data concerning the replay phase:
1. Audience
  • Total viewers: Total number of viewers
  • Unique viewers: Number of unique viewers on the prelive
  • Average session: Viewer average time passed on the prelive
  • Max viewers: Peak of viewers
  • Average viewers: Average number of viewers connected during all the live
  • Shares: Number of sharing during the replay
2. Chart
  • Evolution of the number of viewers
  • Evolution of the number of product clicks
  • Evolution of the number of add to cart
3. Product widget
  • Total views: All visitors who see the product widget on your website
  • Unique views: Unique visitors who see the product widget on your website
  • Widget clicks: Number of clicks on the product widget
  • Widget click rate: Percentage of unique visitors who clicked on the product widget
4. Floating player widget
  • Total views: All visitors who see the floating player widget on your website
  • Unique views: Unique visitors who see the floating player widget on your website
  • Widget clicks: Number of clicks on the floating player widget
  • Widget click rate: Percentage of unique visitors who clicked on the floating player widget
  • Origins: Distribution of the visitors origins
5. Devices
  • Desktop: Percentage of viewers who used a Desktop device
  • Mobile: Percentage of viewers who used a Mobile device
  • Tablet: Percentage of viewers who used a Tablet device
6. Traffic sources
  • Distribution of the visitors origins
7. Conversion funnel
  • Audience reach: All visitors who see the event from the widget product or the widget gallery
  • Live viewers: All viewers who click on the event to open the replay experience
  • Viewers product clicks: All viewers clicks on product during the replay experience
  • Viewers add to cart: All viewers who add products on their cart during the replay experience
  • Catalog opened: Number of clicks on the product catalog
  • Product Clicks: Number of clicks on products
  • Viewers product clicks: Number of unique viewers who clicked at least on one product
  • Product clicks rate: Percentage of viewers who clicked at least on one product
  • Add to cart: Number of add to cart
  • Carts created: Number of carts created
  • Carts created rate: Percentage of user who created a cart
  • Total carts amount: Global amount of all carts
  • Average cart: Average amount of all carts
  • Maximum cart: Highest cart amount
  • Minimum cart: Lowest cart amount
8. Products
  • Number of clicks on each product during the replay
  • Number of add to cart on each product during the replay
  • Total amount of products added to cart for each product during the replay

D. Export data

You can export all the data of your event just by clicking on the button at the right of the date picker.
Once you have clicked on this button, a pop-up window will appear giving you the opportunity to determine the time range over which you wish to download the data.
Then you will be able to define which types of data you wish to download:
  • 1. Analytics metric: All the data about audience, interactions, products, notification, satisfaction…
  • 2. User data: All the data collected about your viewers (firstname, phone number, email, messages, optin…)
  • 3. Messages from the chat: All the messages and questions sent on the chat during the live
Finally, you juste have to click on the Export button to download your .xls file.

4. Events products

You can also find the list of products that you offered during your live event by accessing the Products tab
This part will classify the products presented in order of appearance and will tell you the timing during which each product was displayed to the viewers of the event.

5. Chat

Finally, you can also find all the messages sent by the viewers in the chat thanks to the Chat tab
Once on this page, you can filter the event messages in several different ways:
  • All: All the messages sent by the viewers of the event
  • Delete: Messages you deleted from the chat
  • Displayed: Messages you displayed to the Personal Shopper during the Live Shopping event
  • Banned: Viewers you banned during the event
  • Questions: Questions asked by live viewers
You can still delete messages from the chat event if your event is on replay mode

6. Interactions

Finally, you can find all the interactions you offered during your live, by going to the Interactions tab.
You will find the different types of interactions that you have been able to offer (Poll, Winning instant...) as well as the statistics associated with each of them.

7. Reset an event

You can reset an event by clicking on the square button located at the top right of your screen.
A submenu will appear and you just have to click on Reset event to reset the event. A validation pop-up then appears for you to confirm the reset by pressing Reset
Resetting allows you to return your event to the state it was in before launching your live video stream.
Once your event has been reset, you will not be allowed to access any content or statistics you previously had.

8. Download video

You can download the entire live video by clicking on the square button located at the top right of your screen.
A submenu will appear and you just have to click on Download video to get the live video.
When you just finished your live shopping event, the download video feature will not be available. You will see a spinner icon which indicates that the video is loading before allowing you to download it. This load takes few minutes in general